Logo & Slogan
"Beyond a Symbol of Success — A New Standard of Possibility and Prestige"
- iFA Gangnam Business Unit
The representative rivers of Korea, the Han River, Geumgang River, Nakdong River, Seomjin River, and Yeongsan River, do not actually meet each other.
However, as with the innovation of the Gangnam Business Headquarters, the five major rivers cross each other and gather at the center to bring about change.
We want to impress upon you our passion and ambition to retain our customers nationwide, not just in extreme areas.
It has many other meanings.
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Light in the center, petals, jewels, flowing river (innovation, growth, life, flow)
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The shape of a coin, the land divided into the center (money, finance, finance)
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The stability that the decagon provides (expertise, stability, balance)
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Image given by deep blue tone color (luxury, classy)
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Holding each other's hands and looking at each other (accompanying, continuing, trusting)
Five curves crossing the center point
Branding Philosophy
“Beyond the symbol of success,
Become the standard of possibility and quality.”
The Gangnam Business Division is more than just a regional name; it is about growth, trust,
An insurance sales organization that symbolizes sophisticated professionalism.
'Gangnam' is more than just a geographical name for the area south of the Han River; it is a space that has experienced the most remarkable changes in the modern history of the Republic of Korea.
This symbolizes the leadership of change that the Gangnam Business Division pursues.
First, we pursue quality along with outstanding performance.
Second, we become a symbol of insurance companies that lead change and innovation.
Third, we go beyond financial stability in our customers’ lives to design their future.
Become a companion along the way.
Logo Philosophy and Design Keywords
Logo keyword
leap, river, light, balance, luxury
Philosophical symbolism
River: The Han River flows but does not stop.
This symbolizes our organization's continued growth and flexible responsiveness.
South: South is the direction of warmth and life.
This represents warm consideration for customers and the essence of life insurance.
Light and Reflection: Gangnam’s lights illuminate the city, but at the same time, they illuminate people.
Our logo exists as a light that illuminates our customers' lives.
Design direction
Focusing on gold or deep blue color tones, it gives off a luxurious and stable feeling.
Combining a city silhouette + flowing river + rising curve
“The urban quality of insurance sales, the flow of life, and continuous growth”
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Core Values
01 Growth
Like the development of Gangnam, we create achievements that surpass ourselves every year.
03 Dignity
By providing high-quality service and advice to our customers' lives,
We treat you "like Gangnam".
05 Accompaniment
02 Expertise
Beyond simple sales,
We have the dignity and trustworthiness of a financial expert.
04 Innovation
Quickly adapting to digital, data, and platform changes
Create new opportunities.
Walking together with our customers on their life journey,
Become a true insurance partner.
slogan
“Beyond being a symbol of success, becoming a standard of possibility and dignity.”
Our pledge
The Gangnam Division is a value-oriented sales organization, not a performance-oriented one.
We work together to reach our customers' life goals,
We do our best to make insurance a tool that can lighten the burden of life.
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Logo Utilization: Business Cards, Signboards, PPT Templates, Recruiting Posters, Videos, etc.
Organization brochure, homepage: High-end image with ‘Gangnam’s philosophy’ at the forefront
Education and Leadership Content: Cultivating “Gangnam-type talents who pursue growth and dignity together”
